Freelance SEO Strategist

Rank higher and faster by crafting a 12-month SEO strategy, designing a silo site structure and building topical authority.

Five Star Upwork Rating for Harry Dale (Freelance Copywriter and SEO specialist at HDCopyCo)

Hey, I’m Harry 👋🏻

Harry Dale (freelance SEO copywriter and SEO consultant at HDCopyCo).

I’m a freelance SEO strategist from Sydney, Australia. I’m also the owner of HD-SEO.

Since 2020, I have helped more than 50 businesses around the world to:

  1. Rank 500+ articles on the first page of Google;
  2. Grow from 0 to 10,000+ monthly visitors in 6 months;
  3. Convert visitors into paying customers.

What makes me different to other SEO content strategists? In a fast-paced world, I keep SEO simple.

That doesn’t mean basic or rushed.

It means investing time and effort into crafting a powerful SEO strategy that is easy for the average business owner to understand and implement.

Message me now with a few basic details about your project. I’ll get back to you within 48 hours.

Harry Dale (freelance copywriter and owner of HDCopyCo).

Why Hire an SEO Strategist?

See Your SEO Rankings Skyrocket

More SEO Traffic

Rank faster and higher by designing a long-term SEO content strategy. Prove to search engines and users that you are a leader in your industry by building topical authority across related content.

Increase Sales Opportunities

Visitors to your site have problems that your business can solve. Introduce them to your brand with top-funnel content. Solve their problems with mid-funnel content. Sell them on your product with bottom-funnel content.

Better Site Navigation

Guide the Google bots and visitors that crawl your website. Help them to find related content and product pages. This allows Google to understand what your site is about and serve the right page in search results.

Waste Less Time

You could waste days planning SEO strategy – monitoring rankings, analysing competitors, researching keywords, mapping related content and brainstorming blog ideas. Or you could leave it all in the hands of a professional.

SEO Content Strategist Service


12-Month SEO Strategy

Quit worrying about what topic to cover next. Have an annual content plan that is strategically designed to win as many visitors as quickly as possible.

Deep SEO Research

Your website must walk before it can run. Know which longtail keywords you can compete for in the short term before working toward more competitive keywords.

Competitor Analysis

Identify strengths and weaknesses in your competitor’s SEO strategy. Benchmark your current SEO performance, replicate winning tactics and capitalise on opportunities.

Silo Architecture

Build topical authority and help search engines and visitors navigate your site. Link between related content to keep people browsing longer and buying more.

Rank Tracking

Keep track of how successful your SEO strategy is. Understand what content is ranking well, what content needs optimizing and further areas of opportunity.

Google Analytics Reporting

Track how successful your SEO content is at converting into leads or sales. Receive a simple video explanation of your monthly Google Analytics data.

SEO Content Planning at an Affordable Price

Supercharge your search engine rankings with my freelance SEO strategist service.

Annual SEO Content Planning



incl. GST (AUD)

  • 12-Month SEO Content Plan*
  • In-Depth Keyword Research
  • Competitor Analysis
  • Silo Site Architecture
  • Suggestions for Existing Content
  • Monthly Video Reporting
  • Phone/Zoom Meeting

*Price based on 3 blog posts per month
Prices in Australian dollars

Things Clients Say

About My SEO Services

“THE BEST EXPERIENCE! Thank you for all your hard work, Harry. Extremely happy with the copy and content.”

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Five By Five Web Design

“Harry did great work on our blog. Really happy overall, particularly with the research he did. Thank you!”

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“Harry did an outstanding job writing the copy for my business website. Thorough, well-researched and highly professional.

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Sher Lawyers

Frequently Asked Questions

I have strategised and written SEO content for dozens of different businesses across a range of industries, including: law, commerce, construction, web design, consumer goods, health and beauty, travel, sport, gaming and fashion. 

There is no one particular industry that I specialise in as a freelance SEO strategist.

However, my Law Degree (LLB) and experience in the legal industry are advantageous when working with law firms and other professional enterprises. I have a sound understanding of Australian Federal and State laws and appreciate the competency that clients expect of legal counsel.

I am a freelance SEO strategist, copywriter and technical expert based in Sydney, Australia.

If you are looking for an SEO copywriter to write copy for your website, please see my SEO copywriting packages.

If you are looking for an affordable SEO content writer to create monthly blog posts for your website, please see my SEO content writing packages.

Have you noticed that the websites that rank highly on Google are well researched, well written and provide you with all the information you are looking for? Poorly written websites often don’t rank on the first few pages of Google at all.

Most freelance copywriters work on the basis of payment per word. As a result, they do very little research and push out their projects as quickly as possible, resulting in copy and content that is rushed and lazy. Visitors and SEO web crawlers are left unimpressed, the website doesn’t rank, customers don’t buy and you’re left out of pocket. 

I have built my reputation upon writing web copy and content that is better researched and more persuasive than the competitors. I work on the basis of payment per project and only submit work to my clients once I am sure that it is of the highest standard. This is the reason why dozens of clients have trusted me to write their website copy and blog content since first starting my freelance copywriting business in 2019.

To see my work for yourself, please visit my portfolio

I have had many clients come to me after being disappointed by their previous SEO agency.

SEO agencies charge substantial fees for copywriting, content writing and other SEO services. However, because agencies work with large numbers of clients at any one time, they often struggle to invest the time and effort necessary to maximise client results. With so much work flowing in, few SEO agencies worry about being held accountable.

As a freelance SEO specialist, I limit the number of clients that I work with at any one time. In doing so, I can ensure that I am getting the best possible SEO results for each client. I am held accountable for your SEO results, which benefits both parties – by doing great work, you see the value in my freelance services and refer me to other businesses.

I am a freelance SEO strategist, copywriter and technical expert based in Sydney, Australia.

I offer my freelance copywriting and SEO services to businesses all around Australia and the rest of the world. 

I have helped many overseas businesses to improve their SEO, including in the USA, UK, France, Sweden and New Zealand.

I offer a free initial consultation to discuss the scope of your website copywriting project.

After the initial consultation, I require 50% payment upfront. Once I have received this payment, I will begin work on the project.

An invoice for the remaining payment will be sent to you once the project is complete. My payment terms are 14 days.

Both domestic and international clients can pay via direct deposit or PayPal. If neither of these options is suitable, please let me know and I will try to arrange an alternate payment method.

If you would like to discuss your website copywriting project, please contact me and I will respond within 48 hours.

Better SEO Strategy in 3 Simple Steps

Waste less time planning your SEO strategy. Spend more time doing what you do best.


We meet over Zoom or a phone call and discuss how my SEO content strategist service can improve your rankings and traffic.



I use market-leading SEO tools to conduct in-depth keyword research before compiling a spreadsheet, competitor analysis and content calendar.



I talk you through the SEO strategy via a wrap-up call. You can use the strategy to guide your own writing or I can write your SEO content for you.

SEO Success Stories

  • Grown websites from 0 to 10,000+ monthly users in 6 months.
  • Ranked 500+ articles on page one of Google.
  • Average user engagement time of 2-3 minutes per page.
  • Consistent PageSpeed Insight scores of 100.

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