Local SEO Services

Enhance your Google Business profile, gather 5-star reviews and optimise your website to land more local leads.

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Five Star Upwork Rating for Harry Dale (Freelance Copywriter and SEO specialist at HDCopyCo)

Hey, I’m Harry 👋🏻

Harry Dale (freelance SEO copywriter and SEO consultant at HDCopyCo).

I’m a freelance local SEO consultant from Sydney, Australia. I’m also the owner of HD-SEO.

Since 2020, I have helped more than 50 businesses around the world to:

  1. Rank 500+ articles on the first page of Google;
  2. Grow from 0 to 10,000+ monthly visitors in 6 months;
  3. Convert visitors into paying customers.

What makes me different to other local SEO specialists? In a fast-paced world, I keep SEO simple.

That doesn’t mean rushed or lacklustre.

Message me now with a few basic details about your project. I’ll get back to you within 48 hours.

Harry Dale (freelance copywriter and owner of HDCopyCo).

Why Hire a Local SEO Specialist?

Become a Go-To Local Business

Boost Local Leads

87% of consumers use Google to evaluate local businesses. Beat out competitors and funnel more local leads to your business by optimising your Google Business profile and website with localised information.

Round Up 5-Star Reviews

91% of people look for a high star rating on Google when hiring a local business. Prove that you are a trusted business by collecting more 5-star reviews and actively responding to or flagging negative or spam reviews.

Put Yourself on the Map

93% of people search Google Maps to find a local business. Make it easy for local customers to find your business on maps by optimising your Google Business profile with contact details, open hours, photos and more.

Waste Less Time

You could waste days every month staying on top of local SEO – fixing web copy, writing content, updating business details, replying to reviews, posting on social media and more. Or you could leave it all in the hands of a professional.

Local SEO Service


SEO Copywriting

Optimise your website copy and create location pages based on in-depth keyword research around your industry and local searches. Attract more qualified leads.

SEO Content Writing

Create unique content based on in-depth keyword research around your business and local searches. Helps to improve your search rankings and grow web traffic.

GMB Optimization

Optimise your Google My Business profile with regular updates to contact information, opening hours, services available, images, Q&As and more.

Review Optimization

Collect more 5-star reviews with CTAs from your site, email templates and more. Boost engagement with monthly replies to all reviews and flagging of spam reviews.

Local Citations

Optimise your listings in local business directories (Yelp, Yellow Pages, etc.). Key for building backlinks to your site, improving search rankings and growing web traffic.

Social Media Updates

Optimise your business’s social media profiles and make it easy for locals to find you on Facebook, Instagram and more. Share updates, news and SEO content.

Local SEO Services For Small Businesses

HD-SEO offers one local SEO service to supercharge your small business’s SEO. But if you’re not sure it’s right for you, request a free SEO site audit first.



  • SEO Content Analysis
  • Position Analysis
  • Linking Analysis
  • UX/Mobile Analysis
  • Page Speed Analysis
  • Competitor Analysis
  • PDF Report with Video Breakdown




per month / incl. GST (AUD)

  • SEO Copywriting & Optimisation
  • 3 SEO Articles Per Month
  • Google My Business Optimisation
  • Review Optimisation & Replies
  • Local Citation Optimisations
  • Social Media Optimisation & Updates
  • Monthly PDF Report with Video Breakdown

Things Clients Say

About My Local SEO Services

“THE BEST EXPERIENCE! Thank you for all your hard work, Harry. Extremely happy with the copy and content.”

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Five By Five Web Design

“Harry did great work on our blog. Really happy overall, particularly with the research he did. Thank you!”

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“Harry did an outstanding job writing the copy for my website. Thorough, well-researched and highly professional.

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Sher Lawyers

Frequently Asked Questions

I have provided my local SEO services to dozens of different businesses across a range of industries, including: law, commerce, construction, web design, consumer goods, health and beauty, travel, sport, gaming and fashion. 

There is no one particular industry that I specialise in as a freelance local SEO specialist.

However, my Law Degree (LLB) and experience in the legal industry are advantageous when working with law firms and other professional enterprises. I have a sound understanding of Australian Federal and State laws and appreciate the competency that clients expect of legal counsel.

I am a freelance copywriter and local SEO expert based in Sydney, Australia.

If you are looking for an SEO copywriter to write or optimize copy for your website, please see my SEO copywriting packages.

If you are looking for an affordable SEO content writer to create monthly blog posts for your website, please see my SEO content writing packages.

Have you noticed that the websites that rank highly on Google are well researched, well written and provide you with all the information you are looking for? Poorly written websites often don’t rank on the first few pages of Google at all.

Most freelance copywriters work on the basis of payment per word. As a result, they do very little research and push out their projects as quickly as possible, resulting in copy and content that is rushed and lazy. Visitors and SEO web crawlers are left unimpressed, the website doesn’t rank, customers don’t buy and you’re left out of pocket. 

I have built my reputation upon writing web copy and content that is better researched and more persuasive than the competitors. I work on the basis of payment per project and only submit work to my clients once I am sure that it is of the highest standard. This is the reason why dozens of clients have trusted me to write their website copy and blog content since first starting my freelance copywriting business in 2019.

To see my work for yourself, please visit my portfolio

I have had many clients come to me after being disappointed by their previous SEO agency.

SEO agencies charge small businesses substantial fees. However, because agencies work with large numbers of clients at any one time, they often struggle to invest the time and effort necessary to maximise client results. With so much work flowing in, few SEO agencies worry about being held accountable.

As a freelance SEO expert, I limit the number of clients that I work with at any one time. In doing so, I can ensure that I am getting the best possible SEO results for each client. I am held accountable for your SEO results, which benefits both parties – by doing great work, you see the value in my freelance services and refer me to other businesses.

I am a freelance copywriter and local SEO consultant based in Sydney, Australia.

I offer my freelance copywriting and SEO services to businesses all around Australia and the rest of the world. 

I have helped many overseas businesses to improve their SEO, including in the USA, UK, France, Sweden and New Zealand.

I offer a free initial consultation to discuss the scope of your SEO project.

After the initial consultation, I require 50% payment upfront. Once I have received this payment, I will begin work on the project.

An invoice for the remaining payment will be sent to you once the project is complete. My payment terms are 14 days.

Both domestic and international clients can pay via direct deposit or PayPal. If neither of these options is suitable, please let me know and I will try to arrange an alternate payment method.

If you would like to discuss your local SEO project, please contact me and I will respond within 48 hours.

Load Up Your Local SEO in 3 Simple Steps

Waste less time tinkering with local SEO. Spend more time doing what you do best.

SEO Audit

I perform an audit of your local SEO and we discuss how my service can improve your rankings, traffic and leads.



I go to work improving local SEO, including copywriting, content writing, GMB profile, reviews, directories, socials and more.



I provide monthly PDF and video reports talking you through your local SEO improvements, traffic and leads.

SEO Success Stories

  • Grown websites from 0 to 10,000+ monthly users in 6 months.
  • Ranked 500+ articles on page one of Google.
  • Average user engagement time of 2-3 minutes per page.
  • Consistent PageSpeed Insight scores of 100.

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The Simple Way to Supercharge Your Local SEO

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